|| Desk Report: Popular Bangladeshi electronics brand Marcel has launched the 25th season of its Digital Campaign, offering customers opportunities to win household appliances, enjoy cashback benefits, receive guaranteed gifts and travel abroad by purchasing selected products.The campaign covers refrigerators, televisions, air conditioners and ceiling fans and will continue until December 31, 2026, according to a company press release.The campaign was inaugurated at Marcel's corporate office in Bashundhara, Dhaka, at a recent event attended by senior company officials and connected online by the company's chairman, vice-chairman and managing director.Under the campaign, customers purchasing eligible Marcel products will be digitally registered using their names, mobile phone numbers and product barcodes. A fully computerised system will then determine the gifts customers are entitled to receive. The results will be communicated through return SMS messages, and the respective showrooms will hand over the gifts to the customers.The campaign offers a wide range of household products, including refrigerators, air conditioners, televisions, washing machines, microwave ovens, gas stoves, infrared cookers, rice cookers, blenders, ceiling fans, rechargeable fans, water heaters, electric irons and kettles. Overseas travel opportunities, cashback and guaranteed gifts are also included in the promotional package.Speaking at the inauguration, Marcel Chairman SM ShamsulAlam said the digital campaign had been benefiting customers and receiving a positive response across the country. Building on the success of previous editions, the company had introduced Season-25 with the expectation of generating further enthusiasm among consumers.Vice-Chairman SM AshrafulAlam said the company was prioritising customer satisfaction, trust and improved service. He noted that the latest campaign offered customers the opportunity to receive a range of essential household products as gifts.He also urged distributors, sales representatives and other stakeholders to work together to ensure wider customer participation and strengthen the campaign's reach nationwide.Managing Director SM MahbubulAlam said Marcel's products were designed to be durable, energy-efficient and affordable. He added that the company was also working to provide customers with prompt and quality after-sales services.He called for stronger promotional activities across the country to raise awareness about the products' features and the benefits available under the campaign.The programme was hosted by Marcel brand ambassador and film actor Amin Khan. Among those present were Additional Managing Director Eva RizwanaNilu, Head of Business MdRuhinSabbir, Chief Marketing Officer Zoheb Ahmed and other senior officials. Marcel distributors and sales representatives from across Bangladesh also joined the event online.Beyond the promotional offers, the company is expanding its digital customer database to make after-sales services faster and more efficient.Through digital registration, customer information-including names, mobile numbers and product barcodes-is stored on the company's own servers. This enables customers to access services at any Marcel service centre in the country, even if they lose their physical warranty cards.The company said its regular digital campaigns were also intended to encourage customers to register their purchases, helping streamline warranty-related services and improve the overall customer experience.The launch comes as consumer electronics companies use promotional campaigns and digital service systems to strengthen customer relationships and encourage purchases in Bangladesh's competitive market. For consumers, the campaign combines product purchases with potential additional benefits, although the specific gifts available to individual buyers will depend on the outcome of the digital registration process.