|| Desk Report: Leading e-commerce platform Daraz Bangladesh has launched its much-anticipated 6.6 Mid-Year Shopping Fest, offering customers across the country significant discounts, exclusive brand offers, and exciting reward opportunities.The campaign officially went live on June 5 at 8:00 PM and will continue until June 10, 2026. During the festival, customers can enjoy discounts of up to 80 percent through Mega Deals and Flash Sales, while Hot Deals will offer savings of up to 70 percent across a wide range of products.The campaign covers various categories, including electronics, fashion, fast-moving consumer goods (FMCG), home appliances, health and beauty products, and lifestyle items. Customers will also benefit from site-wide delivery discounts, free delivery on selected products, and special discount vouchers aimed at making online shopping more affordable and convenient.Adding to the excitement, Daraz has partnered with Harpic to launch a special shopping contest running from June 6 to June 15. Participants will have the chance to win attractive prizes, including a Samsung 55-inch Smart TV and a Realme C100i smartphone. Winners will be selected based on campaign participation criteria.To further enhance customer engagement, Daraz is introducing a six-hour Brand Rush Hour on the campaign launch day, featuring exclusive discounts from leading brands. Special promotional events will also be held throughout the campaign, including Walton Brand Day on June 7 and Dettol Brand Day on June 8, offering customers additional savings on trusted products.The platform will also continue promoting its Daraz Choice channel, which focuses on everyday affordability. Customers shopping through the channel can enjoy benefits such as “Buy 3 Get Free Delivery” and “Buy 5 Get 1 Free Gift with Free Delivery,” providing added value on daily essentials.The campaign is supported by several renowned brands. Dettol, Unilever, and Himalaya have joined as Exclusive Platinum Partners, while Marico is participating as a Gold Sponsor. Emami and Godrej have come on board as Silver Sponsors.Several banking partners are also participating in the campaign. Customers using eligible cards from Eastern Bank PLC, Midland Bank PLC, and Southeast Bank PLC can access exclusive voucher offers and discounts on qualifying purchases, further enhancing savings opportunities.Daraz Bangladesh has invited customers nationwide to explore the campaign through the Daraz app and dedicated campaign page, where daily deals, brand offers, and reward opportunities will be available throughout the festival. Customers can also follow Daraz Bangladesh’s social media channels for updates and campaign highlights.